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MAKING THE CASE FOR FINANCIAL ADVISORY IN A CULTURE THAT RESISTS SPENDING MONEY ON IT

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According to research conducted by Charles Schwab in the USA in 2020, 72% of households do not have a written financial plan. Only 40% of them have undertaken some amount of planning but not at a formal level, while the rest have made no preparations at all. The figures are still lower in India! This shows an evident pressing need to make financial advisory accessible to the masses. In recent years, many stakeholders have put considerable effort into spreading financial literacy. Every individual must have a financial plan tailored to their risk profile, family history, cash flow, liabilities, and financial goals. Given the dynamic nature of one's income and aspirations, regular analysis and revisions to financial plans are inevitable. Being well-versed in the latest developments in economics, finance, technology, taxation, and other nuances of investing is imperative.  The seemingly complex and time-consuming nature of financial planning makes many people shy away from it or seek